Hi, I'm Alex.
Hi, I'm Alex.
A senior UX designer based in New York City, leading user-centered products across enterprise, SaaS, fintech, and regulated environments.
A senior UX designer based in New York City, leading user-centered products across enterprise, SaaS, fintech, and regulated environments.
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Meet Alex
I’m Alex, a Hoboken-based UX & Product Designer focused on creating thoughtful, user-centered experiences. I blend research, strategy, and clean design to build products that are easy to use and hard to forget.
Professional Experience
Senior UX Designer
Ascensus
2023 - Currently
Senior UX Designer
Ascensus
2023 - Currently
Lead UX Designer
FoundersCard
2022-23
Lead UX Designer
FoundersCard
2022-23
UX UI Designer
Newell Brands
2017-22
UX UI Designer
Newell Brands
2017-22
Skills
Product Design
UX Strategy
UI Design
User Research & Testing
Interaction Design
Information Architecture
Design Systems
WCAG / ADA
Photoshop
Photoshop
Photoshop
Photoshop
Usability & Heuristic Evaluation
B2B & SaaS UX
Fintech UX
A/B Testing
Data-Informed Design
Figma
Prototyping
Design Tokens
Component Libraries
AI-Assisted Design
Rapid Prototyping w/ AI
Responsive Design
Design process
My Process
My Process
I believe great design is problem-driven, user-centered, and collaborative. Design isn’t about decoration, it’s about understanding real human needs, exploring strategic solutions, and validating them through iteration and feedback. My process blends curiosity, data, creativity, and practicality so that each decision is intentional, measurable, and empathetic to the people I’m designing for.
Discover & Empathize
I begin every project by learning as much as possible about the problem space, users, and stakeholders. This includes stakeholder interviews, user research, analytics review, competitive analysis, and contextual inquiry. The goal here is to uncover both explicit and latent needs, what people say and what they actually do.
1
Discover & Empathize
I begin every project by learning as much as possible about the problem space, users, and stakeholders. This includes stakeholder interviews, user research, analytics review, competitive analysis, and contextual inquiry. The goal here is to uncover both explicit and latent needs, what people say and what they actually do.
1
Define & Align
With research insights in hand, I synthesize data into a clear problem statement and measurable goals. This sets the direction for design and ensures alignment with business objectives and user needs. I often use frameworks like POV statements, user journeys, and personas.
2
Define & Align
With research insights in hand, I synthesize data into a clear problem statement and measurable goals. This sets the direction for design and ensures alignment with business objectives and user needs. I often use frameworks like POV statements, user journeys, and personas.
2
Define & Align
With research insights in hand, I synthesize data into a clear problem statement and measurable goals. This sets the direction for design and ensures alignment with business objectives and user needs. I often use frameworks like POV statements, user journeys, and personas.
2
Ideate & Conceptualize
Here I brainstorm multiple design concepts and approaches. I sketch, workshop with teammates, and generate a variety of solutions before committing to one. This avoids premature fixation and encourages creativity.
3
Ideate & Conceptualize
Aligning design decisions with business goals to drive adoption, optimize processes, and deliver measurable results.
3
Ideate & Conceptualize
Here I brainstorm multiple design concepts and approaches. I sketch, workshop with teammates, and generate a variety of solutions before committing to one. This avoids premature fixation and encourages creativity.
3
Prototype & Design
I take the strongest concepts and turn them into prototypes, from low-fidelity wireframes to high-fidelity mockups. Prototyping allows ideas to be tested in context and serves as a communication tool with stakeholders and users alike
4
Prototype & Design
Aligning design decisions with business goals to drive adoption, optimize processes, and deliver measurable results.
4
Prototype & Design
I take the strongest concepts and turn them into prototypes, from low-fidelity wireframes to high-fidelity mockups. Prototyping allows ideas to be tested in context and serves as a communication tool with stakeholders and users alike
4
Test & Iterate
Testing with real users or stakeholders is where assumptions get validated. Whether through usability testing, A/B experiments, or analytics, I observe how designs perform and iterate accordingly. Feedback drives improvements and ensures the final solution truly works for users.
5
Test & Iterate
Aligning design decisions with business goals to drive adoption, optimize processes, and deliver measurable results.
5
Test & Iterate
Testing with real users or stakeholders is where assumptions get validated. Whether through usability testing, A/B experiments, or analytics, I observe how designs perform and iterate accordingly. Feedback drives improvements and ensures the final solution truly works for users.
5
Deliver & Reflect
fter refining the design, I support the handoff to engineering, create documentation, and ensure quality through launch. Importantly, I reflect on outcomes versus goals, gather metrics, and document lessons learned to improve future projects.
6
Deliver & Reflect
Aligning design decisions with business goals to drive adoption, optimize processes, and deliver measurable results.
6
Deliver & Reflect
fter refining the design, I support the handoff to engineering, create documentation, and ensure quality through launch. Importantly, I reflect on outcomes versus goals, gather metrics, and document lessons learned to improve future projects.
6
Design services
Brand Services
Helping businesses standout with brand identity packaging that captivates and converts effectively.
Product Design
Brand Identity Design
Branding
Mochup Design
Brand Identity
Crafting unique, memorable brand identities that resonate with your audience — from logos to visual systems — ensuring every touchpoint reflects your brand's essence.
Mochup Design
Tailored design mockups that align perfectly with your brand's aesthetic — because every detail matters when showcasing your product's true potential.
Slide Decks
Copywriting
Brand Graphics
Brand Migration
Package Design
Branding
Optimization
Brand Landing Pages
Social Media
Icons
Brand Visibility
Brand Integrations